Rami Hmadeh, Managing Partner, Serviceplan Arabia.
Campaign Middle East continues to put the spotlight on pitching in the region, as more agencies speak out about the pressures they face.
It is quickly emerging that the odds are stacked more heavily against the smaller agencies, based on the comments we have been receiving.
“Imagine asking professionals like surgeons or lawyers to offer their services for free as a sample. It’s not reasonable and doesn’t respect their expertise and effort,” says Rami Hmadeh, Managing Partner at Serviceplan Arabia.
“The same goes for advertising agencies. Expecting them to cr
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