Gerety Awards, judged by an all-female jury, has announced its shortlists for its 2023 edition and five campaigns from the region have been shortlisted.
Of the five campaigns, three come from UAE and the remaining two are from Beirut and Saudi Arabia. The shortlisted campaigns from UAE are MullenLowe MENA’s Fixing the bAIs for Aurora50 (three shortlists), Serviceplan’s Forwardism Comes Home for BMW (one shortlist) and Horizon FCB’s Breakchains With Blockchain for Children of Female Prisoners’ Association (two shortlists).
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Saudi Arabian Cenomi’s Enter New Dimensions campaign by Media.Monks was shortlisted for the Craft Cut award, while Lebanon-based Leo Burnett Beirut’s campaign for ABAAD Resource Center for Gender Equality picked up three shortlists.
The awards also announced the winners of the Agency of the Year by Country which was taken home by Impact BBDO.
Executive Jury member for UAE Lucy Harvey, Chief Growth Officer, METIA, Hill+Knowlton Strategies had the following to say “Our all-female jury had plenty of debate as we all brought very different experiences to the room – but we are all looking for the same alchemy.”
“Insightful, creative, powerful, surprising execution, but importantly never falling into lazy stereotypes.”
The awards received and shortlisted a total of 325 entries from 42 different countries. With 79 entries, Craft Cut was the most shortlisted category.
As the most shortlisted brand, Mcdonald’s picked up the most shortlists while VMLY&R was the most listed network.
Omnicom Group received the highest amount of shortlists within the holding companies, followed by IPG with 53 and WPP with 52 shortlisted entries
The awards will announce the final winners on Tuesday, 5 September. The grand jury will award Bronze, Silver, Gold, and Grand Prix, along with the overall Network and Agency of the Year winners.
Gerety Awards are the annual awards which bring together an all-female jury to award the “best in advertising”.
See the full shortlist at www.geretyawards.com