FP7 McCann has promoted 2024 Cannes juror Nayaab Rais to the role of Executive Creative Director, bolstering the creative leadership at the agency.
In her new role, Rais will work closely with Federico Fanti, Chief Creative Officer, to help further drive the agencies creative vision and its impact on business growth for clients.
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Rais will also join MCN’s Creative Leadership Council, responsible for elevating the creative product across MCN agencies and ensuring seamless collaboration across creativity, data, tech and media.
Commenting on the appointment, Federico Fanti, Chief Creative Officer, FP7 McCann, said, “Today, we honour more than just a promotion; we celebrate a journey of creativity, dedication, and sheer brilliance. Nayaab is not only a great creative who knows the agency inside out, but she is also an inspiring, empathetic, and warm leader. She will help me nurture and lead our talents and drive our creative vision to new heights. I could not be happier to have her by my side on this incredible new adventure.”
Nayaab brings multi-national, cross-sector experience having worked across Europe, MENA and APAC, with brands including Mastercard, Coca-Cola, HSBC, Kraft and Emirates.
Nayaab Rais, Executive Creative Director – FP7 McCann, said: “For me, agencies are all about the people, and I’m excited to partner with the brilliant gents – Federico, Tarek Ali Ahmed, and Tarek Miknas – to further build on FP7McCann’s formidable legacy. I’m passionate about fostering environments where creatives can do their best work and where DE&I is so deeply embedded that it becomes second nature. So, the focus will be on ensuring our diversity remains our greatest strength, our client relationships and their brands reach new heights of success, and our creative excellence continues to sparkle (especially with some shiny new metals).”
This year, Nayaab judged the Brand Experience and Activation Lion at Cannes and has previously judged at most of the international awards shows like One Show, Clios, LIA, and New York Fest among others.
Her work helped FP7 McCann rank no.1 in the Cannes Lions shortlists across MENAT and get recognised for its work with global brands including Mastercard, McDonald’s and Arla.
