Babyshop is a leading children’s retailer in the Middle East with a growing presence in Asia. Its actively advocating its purpose – one that’s focused on making the world a better place for every child – in these unforeseen times. And using Ramadan as the stage, Babyshop is sending out a message of optimism to the world. Through the eyes and the words of children from around the world, the brand has launched a film and a song. And it has also implemented a series of acts to take care of those on the frontlines and their families. Key news platforms and influencers in the Middle East have partnered to support the idea throughout Ramadan.
In sharing the brand’s point-of-view that if
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