Following a six-week pitch process, Sony Ericsson has appointed two agencies to handle its creative and digital business.
FP7/DXB will handle the mobile giant’s creative brief, while Sony Ericsson has awarded its digital business to Flip Media. Six agencies were shortlisted for its integrated account before a decision was made, but it is not known which other agencies were involved. The incumbent agency, Dubai-based independent 911, will continue to work with the firm in some limited capacity going forward.
Sony Ericsson has already begun to provisionally work with both FP7/DXB and Flip Media, with a public statement announcing the appointments to be made once contractual formalitie
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