FNP.ae has been spreading love across the UAE with a digital billboard campaign along Sheikh Zayed Road in the weeks approaching Valentine’s Day.
Featuring 11 prime locations across the UAE, including five billboards in Abu Dhabi and six in Dubai, the campaign aims to inspire heartfelt connections through the power of thoughtful gifting.
The digital billboards are strategically placed in high-traffic areas, ensuring the campaign reaches a vast audience of daily commuters, shoppers and residents.
From bustling business hubs to vibrant social centres, these locations were chosen to maximise visibility and engagement, making it nearly impossible to miss the reminder to celebrate love.
“At FNP.ae, we believe that gifts have the power to convey emotions and strengthen relationships,” said Rajesh Kumar, CEO of GCC and SEA regions at FNP.
“This campaign is a tribute to love, reminding everyone that a thoughtful gift can bridge distances, deepen connections, and create lasting memories. We’re proud to bring this vision to life at such a meaningful time of year,” Kumar added.
This campaign reflects FNP.ae’s innovative approach to digital out-of-home (DOOH) advertising, blending creativity with data-driven strategy.
Beyond outdoor advertising, the campaign also is running across social media, websites and other digitally owned media, echoing FNP.ae’s message across all platforms that love is best expressed with meaningful gestures and gifts.
Managed by Pinstorm, a leading independent marketing firm, the campaign employs compelling storytelling to engage audiences and reinforce the joy of thoughtful giving.
Designed to resonate with the UAE’s multicultural community, the campaign delivers romantic and affectionate messages in both English and Arabic, creating moments of warmth amidst the hustle and bustle of city life.
Each message on FNP.ae’s billboards is paired with the FNP logo and its “Gift Better” slogan, reinforcing the joy of expressing love through carefully selected gifts.
Following up on its promise, FNP.ae offers people in the UAE the opportunity to show their love, even beyond Valentine’s Day, through an extensive selection of flowers, cakes, personalised gifts, and more.
