Floward unveils new brand identity

Floward has rolled out of its new brand identity with a new logo, visual identity, packaging, and digital experience, with a shift towards becoming a house of brands.

It also launched its global brand platform, ‘Unwrap your heart’, that aims to uplift everyday expressions and inspire people to build stronger relationships through gifts and simple acts of kindness.

This shift towards becoming a house of brands represents a key step towards the company’s vision of becoming an innovative platform for all gift-givers.

Floward’s new brand identity reflects the company’s commitment to further cementing its position as an expressive and creative brand. 

The custom Arabic font was created, including a fusion of modernity and cultural heritage. The font emphasises the company’s commitment to authenticity and its culture. 

As part of its strategy of shifting into a house of brands, Floward will also be focusing on partnering with local and international brands that champion different categories across various industries by offering exclusive collections for its customers. 

This will not only expand Floward’s products portfolio but also increase its market reach.

Floward Chairman and CEO Mr. Abdulaziz B. Al Loughani, said: “We are thrilled to announce our new brand identity and our repositioning as a house of brands. This is a significant step towards our goal of becoming the world’s most innovative and reliable destination for all gift-givers.

“We are committed to providing our customers with a wide range of high-quality products and services, and becoming a House of Brands is the right step towards that direction. We are also excited to support local brands and contributing to the growth of the e-commerce industry in the MENA.”

Floward is an e-commerce solution that offers fresh-cut flowers sourced from growers and farmers around the world and arranged locally by a team of florists and designers.

The brand also offers cakes, chocolate and perfumes curated by the region’s designers bundled with its flower arrangements.