The partnership will span Samsung Gulf’s Direct-to-Consumer and Corporate Marketing, Mobile Experience, Visual Display, Home Appliances and Display Solutions divisions.CRM agency Flourish has partnered with Samsung Gulf Electronics as its customer relationship management (CRM) agency of record, following a competitive pitch process.
The partnership will see Flourish and Samsung Gulf build a more sophisticated, value-rich and relevant CRM programme for its consumers across the UAE, Qatar, Kuwait, Oman and Bahrain, through enhanced CRM strategy, planning, creative development, channel innovation, reporting and analytics – aimed at elevating the CRM experience for Samsung Gulf customers across the region.
The partnership will span Samsung Gulf’s Direct-to-Consumer and Corporate Marketing, Mobile Experience, Visual Display, Home Appliances and Display Sol
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Tags:AnalyticsBahrainchannel innovationcorporate marketingcreative developmentCRMCRM programmeCRM strategycustomer relationship managementdirect to consumer marketingDisplay SolutionsFadi AwadaFlourishhome applianceshuman connectionsIan ReevesKuwaitmobile experienceOmanoutcomesplanningQatarreportingSamsungSamsung Gulf ElectronicsUAEvisual display
