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Five real girls, five real stories of ‘the marriage beauty test’ – by Ogilvy India and Dove

Dove releases #StopTheBeautyTest, a campaign created by Ogilvy India.


Dove released a new campaign – #StopTheBeautyTest – a campaign that carries a significant message for the country.

Dove believes that beauty is not one dimensional and the brand has been on a mission to make beauty a positive experience that is accessible to every woman.  In keeping with its belief, it challenges toxic beauty practices to raise the self-esteem of women across the world. Through this campaign, Dove addresses a momentous stage in the life of every young Indian woman subjected to a ‘test of beauty’ that makes her feel unbeautiful and crushes her self-esteem.
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