Diwali is more than a festival to many. It’s a season one looks forward to, giving all a reason to celebrate the goodness within and spread the light around us.
Over the years, brands have made heartfelt attempts to connect and narrate this story of goodness to their consumers. And this storytelling over the years has shifted from being brand-centric to being emotion centric, as emotions always played a big role for brands to leave a genuine mark with their audience.
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As over the years, the mediums to view the ads have evolved, the narrative too is
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