As Covid-19 has disrupted how people exercise in 2020, a new ‘Fitspo’ trend has emerged: TikTok fitness.
With fitness fanatics eager to stay active and passionate sports fans looking to support their teams during times of lockdown and social distancing, sports-related content has grown by a staggering 270 per cent on the leading short-form video platform (based on March – July 2020).
In line with this new trend, local athletes and sports personalities – from motivating coaches to balance gurus and football freestylers – are making a name for themselves on the platform and sharing unique video content to an active and passionate TikTok community.
UAE athletes like Walid Yari, Omei
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