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Fitness fans flock to TikTok for ‘Fitspo’ and sports content

Fitness and sports content booms in the UAE on TikTok with 270 per cent increase in related content during first half of 2020, surpassing 1billion local views on #fitness.

As Covid-19 has disrupted how people exercise in 2020, a new ‘Fitspo’ trend has emerged: TikTok fitness.

With fitness fanatics eager to stay active and passionate sports fans looking to support their teams during times of lockdown and social distancing, sports-related content has grown by a staggering 270 per cent on the leading short-form video platform (based on March – July 2020).

In line with this new trend, local athletes and sports personalities – from motivating coaches to balance gurus and football freestylers – are making a name for themselves on the platform and sharing unique video content to an active and passionate TikTok community.

UAE athletes like Walid Yari, Omei


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