We must win awards for global brands that one day will make us the global hub for their business, says the author.
Do first impressions still matter? Hell yeah? You’ll never get a second one.
I am new to the region so I’ve been asked to talk about my first impressions of the industry here. So here it goes:
After only a few weeks my first impressions couldn’t be clearer.
So clear I feel confident enough to have a good stab at predicting the future.
It’s all about progress. In all my travels I doubt I have came across a more progressive place.
So much so, I predict that this region will be the place to create global campaigns in the next few years. Apologies if your a
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