Excitement and interest growing in Russia, as the country prepares for the first time the FIFA World Cup will be held in Eastern Europe.
In just a few weeks, the 2018 FIFA World Cup Russia™ kicks-off; with football fans around the world (regardless of nationality, age, or gender) will be uniting around screens (big and small) to watch their favorite teams compete in the ultimate football tournament. Nielsen Sport’s research shows that excitement and interest are growing in Russia, as the country prepares for its biggest football event yet (the first time the FIFA World Cup™ is being held in Eastern Europe).
FIFA’s official reports include global viewing figures, which indicat
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