Fatafeat, the home of Arabic cooking, has achieved an exclusive food content partnership with Facebook MENA. The one-year agreement will see the region’s favourite cooking channel delivering over 2,000 long-form content pieces which viewers will be able to access via Facebook Watch – the platform’s in-build video-on-demand service.
Building upon Fatafeat’s existing strategy of diversifying consumer touchpoints to make Fatafeat content more readily available for fans, the deal will see Fatafeat’s Facebook followers gain access to up to six pieces of new content each day.
The roster of content includes quick recipes, behind-the-scenes videos, hands & pans recipe videos, and mo
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