Fairmont Hotels & Resorts has appointed Bacchus GCC for PR in the Middle East.Bacchus GCC, a strategic communications agency specialising in luxury hospitality and real estate, has announced its appointment as the official PR agency for Fairmont Hotels & Resorts in the Middle East.
This partnership aims to mark an exciting new chapter as Bacchus GCC supports the hotel and resort group in elevating its brand presence across the region.
Bacchus GCC plans on playing a pivotal role in amplifying Fairmont’s pioneering vision and commitment to sustainability, responsible tourism, and innovation. Through strategic media relations, high-impact storytelling, and dynamic brand collaborations, Bacchus GCC aims to reinforce Fairmont’s position as a leader in the luxury travel space.
“Bacchus GCC is incredibly proud to partner with Fairmont Hotels & Resorts, a visionary hospitality brand crafting timeless experiences. As Fairmont continues to shape the industry with new announcements in the pipeline, we look forward to sharing and showcasing their unforgettable stories,” said Fiona Wishart, Co-Founder and Senior Vice President, Bacchus GCC .
With a history that began in 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations. With a portfolio of 92 properties, including world-class golf resorts, the hotel and resort group continues to delight guests by creating memorable experiences – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai.
The agency claims that along with its engaging service, remarkable public spaces, locally inspired cuisine, and extraordinary bars and lounges, the hotel and resort group is recognised for its pioneering approach to leadership in sustainability and responsible tourism.
This collaboration aims to highlight Bacchus GCC’s expertise in delivering tailored PR solutions for some of the world’s most esteemed hospitality brands. As Fairmont embarks on its next phase of growth, Bacchus GCC claims it will ensure that the brand’s stories of craftsmanship, culture, and sustainability resonate with media and industry leaders alike.
