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Facebook, Instagram could start charging for ad-free services in EU

Personalised ads on the Meta-owned platforms are its core means of earning money.

 

Meta’s social networks are considering a charge of €13 (50 AED) a month for an ad-free version of Instagram or Facebook, according to media reports.

The fee would apply to users in the European Union (EU) and would be for mobile phone access. The fee would be €17 (65 AED) on a desktop.

In July, a ruling by the European Court of Justice stated that under Europe’s General Data Protection Regulation (GDPR) Facebook cannot justify using personal details to target people with personalised ads, unless it receives their consent first.

These personalised ads are the platform’s core means of earning money.

According to the Wall Street Journal, Meta’s ad-free plan is calle


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