Parker, the manufacturer of fine writing instruments, has rolled out a global advertising campaign for its new Jotter Originals range. Conceived and developed by Dubai-based Face to Face and produced in collaboration with The Mill in London, the campaign will run globally in markets including China, Japan, Australia, the US and Europe. One of Parker’s most iconic products, the Jotter was first launched in 1954 and has been the everyday writing instrument of choice for generations. Shot in a modern retro style, the global campaign uses imagery from popular culture to seamlessly connect the Jotter Original with its history. Using a split screen and dynamic colours, the pop culture imagery includes instantly recognisable classics from across the decades since 1954. The campaign is the latest of four global campaigns to be produced for Parker by Face to Face, which has been working with Parker since 2017.
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