Parker, the manufacturer of fine writing instruments, has rolled out a global advertising campaign for its new Jotter Originals range. Conceived and developed by Dubai-based Face to Face and produced in collaboration with The Mill in London, the campaign will run globally in markets including China, Japan, Australia, the US and Europe. One of Parker’s most iconic products, the Jotter was first launched in 1954 and has been the everyday writing instrument of choice for generations. Shot in a modern retro style, the global campaign uses imagery from popular culture to seamlessly connect the Jotter Original with its history. Using a split screen and dynamic colours, the pop culture imagery inc
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
