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Extra re-creates childhood with Bubblemint Treehouse

Confectionary giant Wrigley brought one of the most beloved childhood dreams to Dubai’s residents in its new campaign for Extra Bubblemint.
The brand erected a dainty, cottage-style treehouse in Deira Creek Park, complete with a slide, video games and a pile of Extra Bubblemint gum.
Under the tagline of ‘The Taste of Childhood’, the large-scale activation aimed to give adult passersby the chance to relive their childhood memories and enjoy an unforgettable experience. The campaign was made by Impact BBDO.


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