Havas Middle East was behind the localisation of Evian’s new global campaign, “Mountain of Youth.” The ad spot offers a revitalising perspective on wellness and rejuvenation in the Middle East.
Crafted in partnership with BETC, the campaign reignites the brand’s ‘Live Young’ signature, inspiring people to adopt a rejuvenating experience for the body and mind in a playful mindset, regardless of age.
Directed by acclaimed filmmaker Henry Scholfield, the film follows an intrepid explorer who travels across the Alps in search of the prized source of the Mountain of Youth.
However, even when he’s in the right area, he investigates every corner without success. The explorer
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