An App for That: Brand engagement & mobile development
Date: Wednesday | July 7, 2021
Time: 2:00pm
For many mobile phone users, apps are lifesavers. We use them to book our cabs, find our way, order our food and talk to our friends. In convenience-led, technology-savvy Middle East markets, the app industry is expanding at high speed.
According to research company Nielsen, people spend an average of 30 hours a month on apps. So how can brands use apps to leverage their consumers’ I-want-to-know, I-want-to-go, I-want-to-do and I-want-to-buy moments?
2:00 – 2:45pm – Panel 1: Ready to Engage
The first panel brings together experts from the technology, marketing and client sectors to examine brands that are leveraging increasing mobile usage and to discover how marketers can adapt their app strategy to drive engagement with their brands.
Campaign’s Online Briefing is set to deep dive at how marketers can leverage mobile applications development through HMS kits to engineer brand engagement with the audience. For example; a brick and mortar brand moves online by creating a mobile application, this allows the brand to create new conversations and pathways to engage with consumers.
Speakers:
Moderator: Austyn Allison | Editor, Campaign Middle East
Ahmed Eldemery | AppGallery Senior Operations Manager, MEAI, HUAWEI
Joe Franklin | Co-Founder, STEPPI
Amr Aboelinin | Group Head of Growth & MarTech, Landmark Group
2:45 – 3:00pm – Panel 2: Engagement party
We gather a panel of opinionated creatives to each nominate one ad that they feel sets the bar high for brand engagement, and one that missed the mark. Which ads will they choose? Will they agree? How much blood will be spilled? If you care about advertising and are looking for creative inspiration, join us and watch the ‘constructive criticism’ unfold.
Speakers:
Moderator: Austyn Allison | Editor, Campaign Middle East
Aakriti Goel | Strategy & Data Director – Middle East & Africa, Cheil
Maian Alken | Associate Creative Director, TBWA/RAAD Dubai
Karen Coetzee| Owner / Producer, Central Films
TLDR;
Campaign Online Briefing – An App for That
Date: Wednesday | July 7, 2021
Time: 2:00pm
The virtual event is free to attend and can be viewed from any screen.
Registration Closed.
