Campaign Breakfast Briefing: The Future Is Now

How many times have we heard the statements that ChatGPT, GenAI, and LLMs have changed marketing as we know it, and are here to stay. In keeping with the theme of this Breakfast Briefing, these “futuristic” themes have been pulled into the here and now. But that’s just the tip of the proverbial iceberg.

We’re not having “speculative” or “hypothetical” conversations anymore. Instead, we’re having very strategic discussions on the implementation of AI, AR, VR, voice search, immersive and interactive content, hyper-targeted personalisation at scale, and (in the near future) quantum computing to witness true return on investment.

These conversations have already reached critical mass for those looking to stay ahead of the curve in terms of their pricing, positioning, differentiation, and distinctiveness – even as top-notch creative content is being churned out in minutes rather than weeks, incredible strategies for product and promotions are being drawn up by collaborative teams of humans and bots.

Consumers of the future – Gen Z and Gen Alpha – are already beginning to dictate and rewrite the playbook of marketing best practices for brand building and better bottom lines. As such, questions are being raised about the moonshots that marketers have to embrace. At this Campaign Breakfast Briefing, we will not only discuss research, but also practice; not only teasers about what the future holds, but also practical ways to mould it in the present.

When: 06/09/2024 8:00 am
Where: Grand Plaza Mövenpick, Media City (Google map link)

EVENT GALLERY

Highlights Video

Full Event Video

Agenda

8:00am: Registration & Breakfast

9:00am: Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East

9:05am: Chair’s opening remarks by Anup Oommen, Editor at Campaign Middle East

9:10am: Keynote presentation – The future of digital advertising is now

Digital advertising continues to evolve at lightning speed. With increasing shifts in technology, marketers are faced with new levels of disruption. But with disruption comes adaptation, which ultimately unlocks new opportunities to achieve a true return on investment.

Tune into MiQ’s keynote presentation, where we will delve into solutions for marketers in this new dynamic digital ecosystem, unpacking topics like the challenges and benefits of AI, the data signals that matter most and the growing opportunity for connected TV.

Speaker: Wassim Mneimneh, Managing Director, MiQ MENAT

9:30am: Panel 1 – Holistic search advertising in the modern era: Evolution, challenges, and opportunities

This topic highlights the evolution of search and user behavior in our modern era, and how it has evolved from simple, isolated channels to a more diversified and sophisticated ecosystem.

The first panel speakers will touch on the challenges that come with this evolution and what brands are encountering, while uncovering the opportunities and values of holistic search strategies that leverage smart tools to unlock growth and effectiveness in an increasingly dynamic and competitive landscape.

Speakers:
Moderator: Vanessa Abi Faris, Performance Media Agency Lead MENA, Publicis Media – Zenith
Marie Wattebled de Ducla, Sales Lead – Retail, Travel, Government, Consumer Goods & Services, Google Ads
Richard Hartley, Head of Paid Search, Publicis Media
Utku Hasdemir, Head of Digital, Nestlé MENA
Wassim El Jammal, Head of Agency Development – MENAT, Amazon Ads

10:00am: Q&As

10:10am: Panel 2 – How AI can help digital marketeers improve performance

Today, artificial intelligence is the thread of destiny, stitching together the fabric of an extraordinary now. As we hurtle into this unprecedented moment, join us for this presentation to learn how AI emerges as a technological marvel and a harbinger of a profound shift in our collective consciousness.

AI whispers possibilities into our ears, transforming everyday interactions into symphonies of efficiency and insight. The algorithms of today are not just shaping our routines but are sculpting the very essence of tomorrow’s reality. The panel will discuss how this is not just the dawn of innovation, but rather, a massive leap into an era where the boundaries of what we once imagined are elegantly redrawn. This is your invitation to co-create a future that is as astonishing as it is immediate.

Speakers:
Moderator: Neel Pandya, Chief Executive Officer – EMEA & APAC, Pixis
Chris Solomi, Chief Digital Officer, Omnicom Media Group
Ravi Rao, Founding Partner & CEO, Turbostart MEA
Tamer Alphonse, Co-Founder & Managing Director, Digital Rocket
Viral Patel, Head of Media, Stellantis MEA
Waseem Afzal, CEO & Founder, Platformance