Join Campaign Middle East for our breakfast briefing on Ramadan advertising and The Year Ahead for the media and marketing sector in 2024. Our speakers and panellists will discuss the latest trends in the industry, and how to position yourself for Ramadan, a month like no other. Taking place at Grand Plaza Mövenpick, Media City on 2nd February, Campaign Breakfast Briefings are hugely popular so register your interest now.
Venue: Grand Plaza Mövenpick, Media City (Google map link)
Date: 2nd February 2024
Time: 8 AM – 12 PM
Ramadan is a time for reflection, cultural exchange and connecting with the community. The Holy Month provides an opportunity for brands and advertisers to build relationships with their audiences in meaningful ways.
Campaign Middle East is looking forward to bringing together diverse and dynamic marketers who can help solve challenges and provide perspectives. Campaign’s Breakfast Briefing on Ramadan Advertising & The Year Ahead for Marketing and Media provides an opportunity to increase brand awareness and gain actionable insights into industry trends.
The event will feature keynote presentations, real-life case studies and interactive panel discussions delivered by compelling speakers and expert moderators.
With new perspectives, evolving consumer needs and innovative tech, prepare to kick start the year in the right way!
Post Event
Event Pics : https://motivatemedia.com/picture-gallery/campaignme/cbb-ramadan-2024/
Highlights Video
Event Full Video
The Agenda
08:00am: Registration & Breakfast
9:00am: Welcome speech by Nadeem Quraishi, Publisher at Campaign Middle East
9:05am: Chair’s opening remarks by Justin Harper, Editor at Campaign Middle East
9:10am: Keynote presentation: Ramadan 2024: Building sustainable momentum for e-commerce brands by Timothée Désormeaux, Co-founder and Managing Partner of Acquisit
9:30am: Panel 1: Making memorable moments – Advertising during Ramadan and beyond
Join our panel discussion where industry experts will delve into the unique challenges faced by brands during the holy month and explore innovative solutions. This session will shine a spotlight on the strategic use of artificial intelligence to tailor marketing messages, ensuring cultural sensitivity, and resonance during Ramadan and beyond. Our distinguished panellists will share insights, success stories, and strategies for navigating the delicate balance of cultural relevance and brand messaging, ultimately creating unforgettable moments for diverse audiences. Don’t miss this opportunity to gain a deeper understanding of the evolving landscape of advertising and the pivotal role AI will play in shaping impactful marketing campaigns.
Speakers:
Moderator:Jacob Joseph, META Head for Microsoft Advertising Partnership, InMobi
Laura Gleadhill, Head of Performance, Keyade
Mai Cheblak, Head of Corporate Marketing, Events and Sponsorships, Emirates NBD
Terry Mo, Head of Digital, OMD MENA
10:00am: Q&As
10:05am: Panel 2: Marketing during Ramadan
How Ramadan Advertising differs from other marketing campaigns
Ramadan Marketing campaigns need a unique approach and consider religion, diversity and cultural sensitivity. Brands and agencies must find creative ways to connect and engage with potential customers emotionally when consumption patterns and habits are different. The panel explores key aspects including strategy and messaging to resonate with the traditions of the local community and the holy month.
Speakers:
Moderator: Sonia Majumder, Junior Reporter, Campaign Middle East
Olfa Messaoudi, Chief Digital and Marketing Officer, L’Oréal Middle East
Ramzi Atat, Head of Marketing & PR, Asia Pacific, Middle East & Africa, Lotus Cars
Aref Yehia, Head of Business Partnerships for Retail & E-Commerce, Global Business Solutions, MENA – TikTok
Mitin Chakraborty, Head of Marketing, Babyshop – Landmark Group
10:35am: Q&As
10:40am: Closing comments by Justin Harper, Editor, Campaign Middle East
10:45am: Networking session
For more details and partnership opportunities, please email Campaign’s Publisher: [email protected]
Please note the programme is subject to change.