Campaign’s 2020 programme of Breakfast Briefings got off to a strong start with the first in our calendar tackling the ever-changing world of ad tech. After a keynote by Christos Solomi, managing director of Artefact, an audience of more than 100 engaged with two panels.
The first looked at how computers and humans can work together in an ad-tech setting. It was moderated by Tamara Habib, business director of Netizency. She was joined on stage by Peter DeBenedictis, CMO of Microsoft; Nader Bitar, deputy GM of MMP; Husni Khuffash, chief business officer at Mawdoo3; and Ivan Paryshev, CEO of AstraOne.
The second panel looked at the challenges raised by browsers stopping their support for third-party cookies. Dimitri Metaxas, co-founder and CEO of IQ Data, moderated debate between Hussam ElHage, a digital leader and podcast host; Matyas Csendes, head of digital at Wavemaker; Choueiri Group chief data officer Youmna Borghol; and Alistair Burton, managing director MEA at Criteo.
Event Synopsis:
Every agency and client deals with ad tech today. It is used for planning, buying, creating, measuring and more. No campaign is tech-less, and specialists are in high demand. Everyone in the industry must understand the basics at the very least as technology and humanity draws ever closer together in the marketing space. Luckily, Campaign’s Ad Tech 2020 Breakfast Briefing provides a crucial but accessible discussion of not only the basics of ad tech today but the intricacies of where it will be tomorrow as we pull together a team of experts to explain and debate some of the most important ad tech issues the industry must face.
Campaign’s Breakfast Briefing – AdTech 2020
Venue: Westin Mina Seyahi, Opposite Dubai Media City (Google maps – https://goo.gl/maps/Y3gUFMGRC2HPWdds5)
Date: Monday, February 3, 2020
Time: 8:15am
The Agenda
08:15am: Registration & Breakfast
09:00am: Chair’s opening remarks – Introduction to the topic
Austyn Allison | Editor, Campaign ME
09:05am: Keynote: Ad tech 2020
An experienced expert will explain what ad tech trends are emerging and how they are likely to change our perception of the sector and how we work with it. The speaker will look at how ad tech is moving beyond buying and into creativity, and how the media that we can target is expanding beyond display and social and into fields as diverse as gaming, voice and radio. The speaker will lay out where we are today in our use of ad tech, what changes are coming and what those changes mean for everyone working within the media, marketing and advertising industry – from clients to agencies to media.
Christos Solomi | Managing Director, Artefact
09:20am: Panel 1: People, processes and programmatic – when computers meet humans
This panel will pick up on some of the keynote speaker’s predictions and address the mindsets and skillsets that are needed to make the most of ad tech. It will address: talent and skills that are needed, and their availability in the region; how ad tech can be used to amplify creativity rather than hamper it; and how media can begin to embrace ad tech most effectively and efficiently.
Tamara Habib | Business Director, Netizency (Moderator)
Peter DeBenedictis | CMO, Microsoft
Nader Bitar | Deputy GM, MMP
Husni Khuffash | Chief Business Officer, Mowdoo3
Ivan Paryshev | CEO of AstraOne
10:00am: Q&A
10:05am: Panel 2: Cookie crumbs
Change is afoot in the world of cookies. Many ad tech solutions rely on data gathered and shared through cookie technology. But as new data regulations are brought in, cookies are going to be kept for shorter periods of time – and the browsers themselves are introducing tough new measures to restrict the use of cookies. Does this mean a data-less world where marketers have no visibility of their online customers? Not at all, but it will require a reimagining of what we track and how. Campaign’s panel looks at what changes are coming to cookies near you, and how to keep your data crunchy.
Dimitri Metaxas | Co-founder & CEO, IQ data (Moderator)
Hussam ElHage | Digital leader and Podcast host
Matyas Csendes | Head of Digital, Wavemaker
Youmna Borghol | Chief Data Officer, Choueiri Group
Alistair Burton | Managing Director MEA, Criteo
10:50am: Q&A
11:00am: Closing comments
Austyn Allison | Editor, Campaign Middle East
Register before 6pm – Saturday, February 1, 2020 to get your invite.
Registration is closed now.
Please note, due to limited seating availability we will be sending out confirmation invites based on the registrations received on Sunday, February 2, 2020. Simply registering for the event does not amount to confirmation for attendance. Our team will be checking for your confirmation emails at the door. We appreciate your support.