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posted on May. 12, 2025 at 11:30 amMay 12, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

posted on May. 12, 2025 at 11:30 amMay 12, 2025

Brought to life in the form of two 30-second videos, the eToro in-house marketing and creative team collaborated with AI video creation expert László Gaál to leverage Google DeepMind's Veo 2 for the integrated campaign.

eToro campaign

Trading and investing platform eToro has partnered with Google to launch one of the first TV, YouTube, CTV and outdoor advertising campaigns fully created using Veo 2, the advanced video generation technology from Google DeepMind.

Brought to life in the form of two 30-second videos, eToro’s in-house marketing and creative team collaborated with AI video creation expert László Gaál to leverage Google DeepMind’s Veo 2, which uses artificial intelligence to simulate real-world physics and produce human-like expressions and performances.

The collaboration marks a significant milestone in the use of generative AI for large-scale brand storytelling within the Middle East region given that

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Tags:brand marketing CTV DeepMind Digital out-of-home DOOH eToro Google Invest in Your Future László Gaál OOH Out-of-home outdoor outdoor advertising TVC Veo 2 Yannay Politi YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.