By Melis Ertem, regional director, Turkey and MENA, Mobile Marketing Association (MMA)
Environmental, social, governance. Three words that can strike fear in the hearts of responsible marketers everywhere. As the world moves to be more socially conscious – driven greatly by the transition of Gen Z-ers transitioning to adulthood and entering the workforce – companies are being pushed more and more on ESG. But what does it mean, and why does it matter to marketers?
When we think of ESG, we often link it to the concept of greenwashing, and it’s easy to see why.
We can define ESG as: “Environmental, social, and governance practices used to guide and/or evaluate corporate principles,
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