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ESG 2022: Do you speak Purpose? – by Do Epic Good’s Charney Magri

Sustainability is not a department but a language we all need to learn, says Do Epic Good’s Charney Magri

By Charney Magri, chief sustainability officer, partner and director, Do Epic Good
Unless you’ve been living under a rock, you’ll know that environmental concerns for both companies and consumers are on the rise and undoubtedly one of the biggest challenges of our lifetime. Like it or not, sustainable solutions are here to stay. What you may not realise is sustainability is not a department, it’s a language we all need to learn. Here’s why.
Some of us may remember when the digitisation era exploded and social media became a part of our everyday conversations. Any marketing agency that kept the social media department separate from the rest of the agency failed to realise this is a lang


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