The launch of Bloom
evision, the media and entertainment arm of e&, has adopted a 24-hour preschool channel called Bloom into its family of proprietary channels. With age-appropriate, culturally sensitive, high-quality and educational programming, Bloom opens avenues to brand-safe advertising.
Bloom’s mission to prioritise safety and mental well-being, while fostering early childhood development, is critical given that while toddlers may not have calendars packed with deadlines, their daily routines are serious business. Parents want what’s best for their children, and that includes the content they consume.
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