Eros Group, the largest electronics distributor and retailer in the UAE since 1968 has appointed Dubai-based independent communications agency, ALISA PR to manage its PR operations in sync with the group’s vision and business objectives. ALISA PR takes up the post with immediate effect to create awareness of the brand’s portfolio and activities in the region.
With a world-renowned brand portfolio of Samsung, Hitachi, TCL, Midea and much more, Eros Group is a 53-years reputed organization specializing in the distribution and retail of consumer electronics, mobility, IT, Home Appliance and convergence products. The Group serves customers in the UAE and select markets in the Middle East and North Africa (MENA) Region. The Organization proudly partners with over fourteen international brands, operates fifteen retail stores and has three service centres across the UAE.
Mr Deepak J Babani, executive vice-chairman, Eros Group said, “As we assessed PR agencies, ALISA PR by far demonstrated a clear understanding of our brief and was the exceptional choice to enhance Eros Group’s brand image. I am very excited about the prospect of working together and anticipate a highly successful collaboration.”
Ms Alisa D’souza, founder and PR consultant said, “We help our clients evolve, promote and protect their brands. Eros Group is one of the leading players and fastest-growing electronics distributor and retailer. We are excited and privileged to represent them and look forward to continuing to build its credibility in the region.”
