To launch its EpiqVision Mini smart laser projectors, Epson has collaborated with JWI for a creative campaign that aims to redefine how projectors can add meaning to people’s lives.
Challenging the stereotype that projectors are often thought of as functional devices for boardrooms or home cinemas, the brand saw an opportunity to reposition the projector as a lifestyle enabler.
The campaign, rolling out across the Middle East, Türkiye, Africa, and Central & West Asia, is built on a simple but powerful insight: people don’t connect over pixels – they connect over moments.
“In this part of the world, shared experiences are the heartbeat of everyday life,” said Natalie Harrison, Mar
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