The Earth Public Information Collaborative (EPIC) in partnership with IMPACT BBDO have launched PromptZero, a simple, copy-paste AI prompt engineered to reduce the carbon emissions of language models such as ChatGPT, Gemini and Claude.
Coinciding with the AI for Good Conference in Geneva earlier this month, the release aims to make both the use and the environment impact of AI visible to the average user.
Every word generated by these AI systems consumes electricity, and while there has been debate about the depth or significance of that consumption in relation to other online activities such as streaming, the data centres powering AI are already responsible for an estimated 2 per cent of
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