Bugatti Branded Residences in n the heart of Dubai’s Business Bay regionOver the last decade, branded residences have grown by 160 per cent worldwide, proof of how much people value brands that prioritise values such as prestige, security and five-star services, according to the latest Branded Residences: Dubai vs The World report released by PRIME by Betterhomes.
The report highlights how Dubai has positioned itself as the world’s leader in branded living. By 2030, there are expected to be approximately 1,400 branded residences developments globally, with the MENA region accounting for about 25 per cent of them.
Dubai alone accounts for more than 140 projects set for delivery by 2031, cementing its place as the epicentre of this movement.
Most recently, Campaign Middle East reported on the first-ever branded residential project by BRABUS – the German performance marque – called BRABUS Island, unveiled in Abu Dhabi earlier this summer, highlighting the rise of branded residences in the city.
Commenting on Dubai as the leader in global branded residences, Louis Harding, CEO at Betterhomes, said, “Dubai has embraced the evolution of branded living in a way no other city has. Globally, branded residences have grown 160 per cent in the past decade, and here in Dubai, we now lead the region with 61 completed projects and another 100 underway.”
Harding added, “This combination of scale and premium performance is why the city is setting a new standard for what branded residences represent worldwide.”
Why Dubai leads
Dubai’s success story isn’t by chance, the report states; it’s built on forward-thinking government policies, a welcoming business environment, and developers who continue to push boundaries with world-class projects in prime locations.
Add to that the UAE’s growing population of high-net-worth individuals, and the result is a thriving market with strong rental yields, reliable capital appreciation, and residences that are often priced more competitively than other global hubs.
As a result, the report indicates that Dubai’s branded residences not only sell faster but also hold their value, often outperforming non-branded properties in terms of resale.
A global edge
On average, branded residences in Dubai achieve a 40 per cent premium compared to non-branded homes in the same area. But the appeal is about more than a brand name.
Buyers are choosing the reassurance of trusted quality, elevated design and the lifestyle that comes with globally recognised services.
Harding added, “Dubai’s leadership in branded residences reflects more than just impressive growth. It’s about the city’s unique ability to deliver both value for investors and an elevated lifestyle for residents. With branded homes achieving a 40 per cent premium, Dubai isn’t simply keeping up with global demand; it’s setting the pace for the future of luxury living.”
Dubai market on the rise
Dubai already has more than 50 completed branded residence projects, with many more on the horizon.
Transaction volumes and values are climbing steadily, and the city’s position as a hub for luxury living is only getting stronger.
From its competitive advantages to the trust it inspires among investors and residents alike, Dubai has become the benchmark for branded residences worldwide.
