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Entrepreneurs optimise success by focus on people-leadership

Heriot-Watt University's Professor Laura Galloway writes on optimising success for entrepreneurs of SMEs.

Professor Laura Galloway, Edinburgh Business School, Heriot-Watt University, writes on optimising success for entrepreneurs of SMEs.

In 2016, a joint project between Heriot-Watt University and Emirates College of Technology, funded by the Abu Dhabi Department of Education and Knowledge, examined the entrepreneurial orientation of UAE small and medium enterprises (SMEs).

The findings paint a stark picture of the challenges that hindered the growth of the SME sector at the time. The study highlighted the common 49:51 ownership structure, limited availability of financial products for SMEs, and a regulatory environmen


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.