Entourage has appointed Manassvini Rizvi as Head of Marcom.
Rizvi takes the lead of the agency’s Marketing and communications division, solidifying efforts in growing the vertical within Entourage and expanding the regional team.
In her new role at Entourage, Rizvi will lead the development of Marcoms strategy across the agency’s portfolio of clients, while continuing to power the agency’s credentials in organising and managing projects.
An integrated communications professional for over 15 years, she has been the driving force behind the growth of several local and international brands, including ENOC Retail, DEWA, Western Union, and Coca-Cola.
Rizvi has held numerous leadership positions overseeing brand planning, campaign management and the successful deployment of communication strategies across local and multinational agencies.
These included a decade at C2 Communication where she held the role of Group Marcom Director.
She has successfully managed through-the-line communications for brands but also shaped strategies for business growth and development, operations, and go-to-market strategies.
Mohammed Tayem, Founder and CEO of Entourage, said: “Over the years we have honed our expertise to serve the Middle East market and create an outstanding body of work.
“By welcoming Manassvini into the team, we are reinforcing our commitment to the region and expanding our capabilities to meet the evolving media scene.
“With the expanding economy and the renewed push towards marketing activities, it is a part of our growth strategy to bolster our teams to meet new challenges and expand on our offerings within the communications spectrum, especially across performance and data-driven marketing.”
“With its dynamic edge, Entourage offers me a series of opportunities and challenges to navigate along with the team and build capabilities across the board.
“I am extremely excited to be a part of and contribute to the growth of the company and more importantly, create meaningful narratives that build resonance with the market,” adds Rizvi.