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posted on Apr. 25, 2025 at 8:40 amApr 25, 2025

Enchanteur reveals strategy behind bold Valentine’s move that won the internet

posted on Apr. 25, 2025 at 8:40 amApr 25, 2025

The campaign generated more than 9 million views — 1.5 million organic and more than 7.5 million through paid media — amplified further by coverage in more than 20 media platforms and pick-up across influencer networks.

Enchanteur

For Valentine’s Day in 2025, romance took centre stage in Dubai as fragrance brand Enchanteur, in partnership with brand partnerships and media solutions agency Hikaya, rolled out a public activation that turned a proposal into a nationwide moment of magic.

The activation featured a grand proposal orchestrated at SkyDive Dubai, curated with all the sensory beauty Enchanteur is known for — flowers, music and a touch of theatrical flair.

The visual spectacle was captured and shared through a masterfully edited short-format video, spreading organically through platforms like TikTok, YouTube Shorts, Meta, and top-tier influencer handles.

The campaign generated more than 9 million vi

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Tags:activation Advertising Campaign Dubai Enchanteur engagements fragrance Hikaya Huzefa Siamwala influencer collaborations influencers marketing media platforms Nazneen Shabir paid media Priyadarshee Panigrahi proposal Skydive dubai Valentine’s Day views Wipro Yardley

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.