Emirates has launched a new global advertising campaign highlighting the experience of flying with the world-class airline.
Created by WPP’s Team Air, the campaign includes online films, digital assets, print and outdoor executions and has been creatively led by Grey’s Dubai and London offices.
“While Emirates’ name is well-known, the number one barrier to consider flying with the airline is a lack of knowledge of the actual experience,” said Mike Shackle, chief creative officer at Grey Dubai. “That’s why in the latest campaign we needed to clearly bring the superiority of Emirates’ product and services across all classes to the front of all communication. Through on
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