Image: Emirates
EXCLUSIVE: Emirates has called a review of its advertising account for the Middle East and North Africa.
A number of agencies are believed to be pitching for the business including the Dubai- based airline’s incumbent agency of record Impact BBDO.
Chris Galanto, Emirates’ senior vice president for advertising, said: “We can confirm that we are reviewing our creative agency network for the MENA region and the pitch process is underway. We do not wish to comment further at this stage.”
Last August, Emirates appointed an interdisciplinary WPP team to handle its global branding and creative account. Team Air brought together staff from Grey’s London and New York off
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