In the ever-evolving world of marketing, one thing remains constant: understanding your customers is the key to success. Customer personas have emerged as an essential tool for marketers across various industries, helping to shape the customer journey and purchasing experience. By leveraging customer personas in performance marketing strategies, companies can drive growth and success.
Research has shown that organisations using customer personas in their marketing efforts have a 73 per cent higher conversion rate than those that do not. A study by the Aberdeen Group found that companies using personas experienced a 56 per cent increase in revenue and a 24 per cent increase in marketing leads.
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