Elie Khouri, CEO of Omnicom Media Group MENA
2018 has marked the anniversaries of several important events, including 100 years since the end of World War One, 50 years since the assassination of Martin Luther King Jr and 10 years since the start of the financial crisis. The common link between all these events is that they still resonate today.
Take the financial crisis. Even though we hear forewarnings of another financial meltdown, we still haven’t recovered from the last one. Forecast at $3.3bn in 2018, the MENA advertising market will have fallen back to levels last seen in 2004, never mind recovering to those of 10 yea
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