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elGrocer focuses on family cooking and tradition this December

Campaign focuses on holiday celebrations for key demographics and launches gift cards for use on their platform.

In a celebration that will continue till the end of the year, elGrocer has launched a campaign to focus on cooking with families, tapping into childhood traditions to help their users and families make the most out of the school holidays.

In addition to special offers from its retailers, elGrocer has also introduced “Gift of Time” cards that can be redeemed on Marks & Spencer, Eataly, Prime Gourmet, Let’s Organic, Ajman Coop, Union Coop, Sharjah Coop through its platform. The gift cards are available in four denominations: AED 50, 100, 200 and 500.
elGrocer CEO, Raed Hafez, said, “As we get to the end of what has been a difficult year for many, we need opportunities to celebrate and what b


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