Digital-out-of-home (DOOH) media company Elevision has entered an agreement with Dubai Design District (D3), part of TECOM Group PJSC, to introduce a digital media network within the district, including 35 elevator screens and seven large-format outdoor digital displays.
The network will enable advertisers to connect with a highly engaged and multicultural creative community, reaching more than 1,000 businesses and 19,000 professionals operating within d3, as well as visitors from beyond.
The partnership offers luxury brands, lifestyle companies, design firms, tech innovators and cultural institutions an opportunity to amplify their presence within Dubai’s creative economy, reaching targeted and high-value audiences in an immersive, visual format.
“This partnership represents a significant milestone for Elevision as we continue to grow our presence in Dubai’s most influential districts,” said Niall Sallam, CEO of Elevision.
Sallam added, “By integrating our advanced digital network into d3, we are not only enhancing communication and engagement within the creative community but also contributing to Dubai’s D33 vision by fostering innovation, supporting business growth, and unlocking new opportunities for brands looking to connect with a highly sought-after audience.”
Real-time content management, community-driven engagement
Elevision’s expansion into D3 introduces an advanced digital media platform tailored to the destination’s creative ecosystem. Integrating high-resolution digital displays with real-time content management enables dynamic storytelling, fosters community-driven engagement and enhances interactive experiences for residents and visitors alike.
With this expansion, Elevision aims to set new benchmarks for DOOH engagement, brand storytelling and audience connection in a global creative ecosystem dedicated to design, fashion, architecture, and art, which caters to influential creative audiences.
This partnership also aims to cement Elevision’s role in shaping Dubai’s media landscape and aligns with the UAE’s vision to position the city as a global creative capital under the Dubai Economic Agenda ‘D33’.
Elevision: evolving DOOH advertising and market growth
This expansion brings Elevision’s total digital screen network to 1,875 across the UAE. It further strengthens its position in the UAE’s DOOH media space and reinforces its role as a homegrown UAE brand that intends to drive innovation and shape the evolution of urban media landscapes.
Following its expansion into the UK market in 2024, Elevision now extends its digital footprint across the Middle East and Europe.
As part of its commitment to continuous innovation and digital transformation, Elevision will introduce AI-powered personalisation, data-driven audience insights, and interactive advertising formats that redefine urban communication.
The company remains focused on expanding its digital footprint across Dubai’s key districts, offering brands and agencies new, impactful ways to engage their audiences in high-value locations.
Elevision aims to push the boundaries of what DOOH can achieve by leveraging the latest advancements in programmatic advertising, data-driven insights and dynamic digital placements.
