Eleven PR’s Sweta Fernandes has been announced as a board member of the International Communications Consultancy Organisation (ICCO) newly launched Global PR Youth Board (GPRYB). She will represent UAE as a part of the board, which will aim to foster collaboration and creativity among young public relations professionals across the globe.
The GPRYB, in partnership with ICCO, is founded by the winners of the ICCO Next Generation PR World Cup 2021, Victoria Brown (Mutant Communications) and Heather Seet (Mutant Communications), along with the Gold Cannes Young PR Lions 2021 winners, Gigi Rice (Citizen Relations North America) and Elle Bellwood (Freuds). They are joined by Sweta and five other GPRYB leads focused on content, social media and campaigns.
“The GPRYB are bringing together the best Creative and Accounts talent around the world to inspire and educate young people on the evolving public relations industry. At a time where the lines between PR, advertising, social media and creative design are blurring, GPRYB strives to create a space to showcase the amazing work of PR youth and to attract more people to join this flourishing industry,” said GPRYB co-chair Gigi Rice.
“We are excited to be launching a global effort to empower and give young PR professionals around the world a voice in this ever-growing industry. The GPRYB serves as a platform for knowledge-sharing and engagement among young PR professionals to inspire creativity and innovation in the industry,” said GPRYB co-chair Victoria Brown.
“Nurturing the next generation of creative talent is hugely important to the PR industry. We have made great strides supporting Young Lions and developing the PR World Cup competitions. The Global PR Youth Board continues this legacy, uniting PR talent from around the world and providing a platform to contribute to industry initiatives and campaigns. I look forward to seeing this group grow and be torch bearers for organisations like ICCO,” said ICCO president Nitin Mantri.
The GPRYB founding Board consists of:
- Victoria Brown, Mutant Communications (Malaysia), as GPRYB co-chair Gigi Rice, Citizen Relations North America (United Kingdom), as GPRYB co-chair
- Heather Seet, Mutant Communications (Singapore), as GPRYB vice-chair
- Elle Bellwood, Freuds (United Kingdom), as GPRYB vice-chair
- Caitlin Corcoran, Mission (United States), as campaigns lead
- Ludovica Marchese, Omnicom Public Relations Group (Italy), as campaigns lead
- Onyeka Iyoha, Modion Communications (Nigeria), as content lead
- Sweta Fernandes, Eleven PR (United Arab Emirates), as content lead
- Mica Keeney, Mission (United States), as social lead
- Burton Leung, PRHK (Hong Kong), as social lead
Board members will serve as spokespersons on global PR topics and raise youth perspectives for greater youth-led engagement among young PR professionals around the world.
On top of assisting with ICCO activities, the Board will host workshops, webinars and talks to promote the industry and inspire the next generation.
