Retail media advertising specialist GoWit has announced a strategic partnership with Etmana, an online fashion marketplace in Egypt and the Middle East.
The collaboration aims to signify a milestone in the region’s digital advertising landscape, enabling Etmana to leverage GoWit’s advanced self-service retail media platform to deliver omnichannel experiences, increase brand visibility, boost sales, and enhance customer engagement.
Through GoWit’s omnichannel Retail Media Ads platform, GoWit RMA, the adtech company aims to provide Etmana with personalised campaigns targeting the right audiences and effectively influencing their purchase decisions.
Through this partnership, Etmana
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