posted on Jul. 26, 2024 at 5:24 pmJul 26, 2024

Edelman hires new Head of Abu Dhabi leader

posted on Jul. 26, 2024 at 5:24 pmJul 26, 2024

The appointment comes as the first announcement in a line of more to come on changing leadership at Edelman in the region.

Nidaa Lone, as Head of Abu Dhabi, Edelman Middle East

Edelman, the global communications firm, has announced the hire of Nidaa Lone as Head of Abu Dhabi to manage its regional headquarters.

In her role, Lone will lead and grow the agency’s biggest mandates, providing strategic counsel to clients with quality execution of communications programmes. She will also lead the operational charge and drive an inclusive and high-performing culture within the business.

Lone joins from Haleon, where she was Global Head of External Communications. Prior to Haleon, Lone spent 10 years with a global communications consultancy

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.