by Cassie Bell-Misri, associate director business development, Socialeyez
Recently, Adidas joined several global brands entering the metaverse, releasing tokens similar to NFTs, while Nike created their virtual realm ‘Nikeland’ which was their first step into this space.
But these are just two big global brands who are recognising the potential that the metaverse has to offer and how is it likely to change the way we think, network, shop and do business.
Speaking for myself, and I don’t seem to be the only one, there is some ambiguity around what the metaverse will look like. The evolution of the internet and Web 3.0 will change social media, and many social media pioneer
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