e& has launched the world’s first independent telecom store powered by AI tech.
‘EASE’ (Etisalat by e& autonomous store experience) will help customers to seamlessly purchase its products and services.
The store will bring the future of retail to the UAE with its combination of AI, machine learning, facial recognition, smart gates, robotics, smart-shelves and smart dispensing machines.
The customer journey enables customers to enter the store using facial recognition or the etisalat by e& app.
They can then explore and purchase a wide variety of products and services (mobile and fixed products, accessories, handsets, device trade-in) and leave the store with a simple self-check out.
Shoppers enjoy a quicker and more convenient shopping journey with zero waiting time. This contributes to an improved overall customer experience.
Hatem Dowidar, Group CEO, e& said: “The launch of ‘EASE’ is a major milestone in our transformation journey redefining the future of retail and customer experience.
“This innovative integration of technology revolutionises the way connectivity services and smart devices are bought, showcasing our commitment to innovation and the intrinsic value of leveraging technological advancements. Our vision has always been to simplify the everyday for our customers, and this is a major step in this direction.”
Masood M. Sharif Mahmood, CEO, etisalat by e& said: “Digital transformation is a cornerstone of our vision, empowering customers to harness the advantages of advanced technology, which has become an integral part of our work and daily lives. As industry leaders, we wholeheartedly embrace innovation to boost operational efficiency.
“Today’s announcement reaffirms our steadfast commitment to enhancing the customer experience. The store is like a tech oasis operating in a highly integrated ecosystem of advanced technologies. With EASE Stores, we are bringing our vision of tomorrow to life, where technological advancements meet unparalleled experiences.”
Customised journeys have been designed depending on the customer’s purchase needs. The Pay & Pick journey allows customers to explore etisalat by e& products, from mobile rate plans to the latest handsets.
Smart dispensing machines swiftly deliver their purchases after selection.
It is specially designed for fast moving accessories displayed on smart shelves whereby customers can just pick up items of interest that automatically get added to their virtual shopping cart, pay using any of the multiple payment options, and walk out.
In addition to the customer facing transactions, back-end processes have also been automated to streamline operational activities and improve efficiency.
All this makes it a quicker and convenient shopping experience.