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Dubai Lynx PR Jury President on what she’s looking for in a standout submission

Campaign Middle East sits down with Vanessa Nikolovski to explore what she’s looking for in standout PR campaigns, her perspective on creativity in the region, and how brands can create meaningful connections.

Vanessa Ho Nikolovski, Head of the PR Jury at the 2025 Dubai Lynx Awards and the Chief Client and Growth Officer, Asia Pacific at Weber Shandwick.

A seasoned leader and industry trailblazer, Vanessa Ho Nikolovski has served on prestigious juries, including Spikes Asia, Cannes Lions, and now the 2025 Dubai Lynx Awards, where she will lead the PR Jury.

Known for her ability to choreograph impactful work in a world where attention is increasingly fleeting, Nikolovski brings a wealth of experience and insight to the judging room.

 As she enters her fourth decade in agency life, spanning Hong Kong, New York, and Si


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