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posted on Jan. 09, 2025 at 8:36 amJan 9, 2025

Dubai Lynx PR Jury President on what she’s looking for in a standout submission

posted on Jan. 09, 2025 at 8:36 amJan 9, 2025

Campaign Middle East sits down with Vanessa Nikolovski to explore what she’s looking for in standout PR campaigns, her perspective on creativity in the region, and how brands can create meaningful connections.

Vanessa Ho Nikolovski, Head of the PR Jury at the 2025 Dubai Lynx Awards and the Chief Client and Growth Officer, Asia Pacific at Weber Shandwick.

A seasoned leader and industry trailblazer, Vanessa Ho Nikolovski has served on prestigious juries, including Spikes Asia, Cannes Lions, and now the 2025 Dubai Lynx Awards, where she will lead the PR Jury.

Known for her ability to choreograph impactful work in a world where attention is increasingly fleeting, Nikolovski brings a wealth of experience and insight to the judging room.

As she enters her fourth decade in agency life, spanning Hong Kong, New York, and Si

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Tags:blind spots client relationships. Dubai Lynx collective thinking creativity Cultural Relevance Culture Dubai Lynx Dubai Lynx Awards impact innovation PR PR Jury public relations relevance Vanessa Ho Nikolovski Vanessa Nikolovski Weber Shandwick Work

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.