Dubai investment arm revamps its visual identity


Investment Corporation of Dubai (ICD), the investment arm of the Government of Dubai, has announced a rebrand of its visual identity incorporating a new logo.

As part of the rebrand, the Corporation will also be referred to by its acronym ‘ICD’.

The change will also be reflected in the logo. 

According to the Corporation, its new visual identity reflects its “dynamism” and “everygreen commitment” to pursuit of growth, development and excellence. 

The change also signifies ICD’s preparedness to adapt to the global investment landscape.

ICD’s old logo

Aiming to be sleek and bold, the brand mark takes on a fresh aesthetic, positively reflecting the corporation and its mission, while remainingrecognisable. 

H.E. Mohammed Ibrahim Al Shaibani, Managing Director of ICD, said: “As we continue to evolve and grow, our new identity will reflect the spirit and mindset with which we exist in the world today. We lean on our past, as we embrace the future”.

He added, “ICD will continue to build on its successes, embracing a forward and future-focused outlook as it strives to maximise value for the long-term benefit of the Emirate of Dubai.”

ICD’s new headquarters

The rebrand coincides with ICD’s move to its new headquarters in Dubai’s architectural landmark, One Za’abeel, which is developed and owned by ICD.

The ICD has holdings in major companies in the UAE including Emirates, Fly Dubai. Emirates NBD, ENOC, Emaar, Atlantis and Dubai Duty Free.