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Dubai-based RAW introduces Matic: maintaining results on a reduced budget

RAW Agency, the digital arm of Publinet Network, has taken its experience and knowledge in the digital realm a step further to develop an integrated product that delivers on all marketing and promotional needs while reducing marketing budgets.

Labelled ‘Matic,’ this new product advances upon the systematic push of digital mediums by establishing a launch pad for clients from which their desired content is positioned and shared to the exact demographic and target audience that would have been agreed upon based on established data sets and KPIs.

Mohammed Ajawi, managing director at RAW, said: “The communication field has been continuously evolving and where once generational change


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