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Driving discovery and growth across borders – by Meta’s Rana Bouri

by Rana Bouri, head of marketing - MENA, Meta

The way people around the world discover products is changing. Successful businesses are keeping up with these changes to help their products find people in more places.

Throughout history, humans have shared an innate need to discover opportunities beyond their borders. Through trade, people not only shared goods and services, but also ideas. While the Phoenicians were trading dye and other goods, they also spread their alphabet. Since then, cross-border business has been, and still is, transforming every aspect of our lives—from economies and industries to businesses and people.

Cross-border business creates better living standards resulting from new job and business opportunities


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