Does radio still have an influence in the digital era?

On the World Radio Day, observed globally every 13th of February, W7Worldwide has released a short video showcasing radio’s significant role in Saudi Arabia.

The video highlights radio’s reach across diverse societal segments and its ability to deliver impactful, creative messages that resonates with varied audience preferences.

It exemplifies the simplicity and accessibility of radio in a world overrun by digital media and remains a vital medium for connecting with diverse audiences globally.

Established by UNESCO in 2011 and recognised by the United Nations General Assembly in 2012, the World Radio Day celebrates the enduring power of radio.

Saudi Arabia, who’s first radio station was established in Jeddah in 1949, has seen radio play a pivotal role in disseminating culture, knowledge, and awareness.

The video illustrates radio’s integral role in Saudi life through familiar scenes: people listening to news in their cars, enjoying Quranic recitations, or catching up on entertainment and sports.

It portrays how radio enriches daily life, from mothers preparing meals listening to radio and adding joy to their kitchens, especially during Ramadan, to youths tuning into sports news on their mobiles while traveling.

The video concludes with a resonant message: “Radio is a connected ether that is with us at all times.”

In a digital-centric world, radio reminds us of the human voice and presence’s enduring importance, playing a crucial role in disseminating knowledge and fostering communication.